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Navigating the peaks: How supply chains tackle Black Friday demand surges

As the holiday season approaches, the retail world gears up for one of its busiest periods: Black Friday followed by Cyber Monday, and Christmas. This annual shopping frenzy puts immense pressure on supply chains to meet skyrocketing demand.

In this blog post, we'll explore a few strategies that companies can employ to navigate the challenges and ensure a seamless flow of goods during this peak season.

Building stockpiles

To brace for the Black Friday storm, businesses should strategically increase their inventory levels to meet consumer demands and ensure an ample supply. This involves meticulous planning and forecasting to identify popular products.

Technology such as Machine Learning, and Artificial Intelligence can provide this type of insight, analysing order patterns and stock movement.

Streamlining logistics and distribution

Efficient logistics and distribution networks are essential for timely order fulfilment. Leveraging advanced technologies, such as route optimisation algorithms and real-time tracking systems, helps companies fine-tune their operations and meet delivery deadlines.

Integrating technology

The integration of cutting-edge technologies plays a pivotal role in supply chain resilience. Inventory management systems, demand forecasting tools, and supply chain analytics such as DexoryView provide and empower companies to make data-driven decisions and swiftly adapt to fluctuations in demand.

Hiring temporary workforce

Many businesses hire temporary staff during the holiday rush. Recognising the need for additional hands on deck not only helps manage increased workloads but also ensures that orders are fulfilled promptly.

Communicating with customers

Clear and transparent communication with customers is key. By providing updates on order status, shipping times, and potential delays, companies can manage customer expectations and minimise dissatisfaction caused by unforeseen challenges.

Black Friday's shopping spree undoubtedly puts supply chains to the test. Through strategic planning, technology integration, and collaborative efforts, companies aim to not only survive the surge in demand but also provide customers with a seamless and satisfying shopping experience.

As companies navigate the peaks of Black Friday, the adaptability and resilience of supply chains will continue to play a crucial role in meeting consumer expectations during this festive season.

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This company has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement number 849938