Our vision and story
About us
Dexory is revolutionising the warehousing and logistics industry with AI-driven automation and advanced robotics, delivering real-time data intelligence that elevates operational efficiency.
Our vision? Empowering businesses to achieve unmatched productivity and precision in their warehouses.
Our background
Where we have come from, is as important as where we are going
Dexory emerged from a shared passion for robots. We're not just following trends; we're crafting new paths with our passion for robots and data.
Passion for innovation
Dexory is paving the way for artificial intelligence and robotics to transform logistics completely.
We make the complex simple. Driven by our purpose, we leverage autonomous technology to simplify complexity, unlocking valuable data insights that propel businesses to new heights. We're all about boosting, predicting, and growing with every company we team up with.
Pivoting the face of change
At the heart of our innovation lies the DexoryView platform, inspired by the concept of a 'digital' twin familiar to motorsport enthusiasts. This platform empowers businesses with real-time insights, enabling well-informed decisions and on-the-fly adjustments to ensure unparalleled efficiency.
Our story
Where it all began
Our solution was initially designed to serve the retail sector front-of-house, managing inventory on shelf. We were approached by our customers’ operations and logistics teams to conduct similar processes in warehouses.
Today, Dexory leads in real-time warehouse visibility, bringing digital twin technology to logistics with our DexoryView platform.
BotsAndUs is born out of passion for robotics and innovation.
First BotsAndUs fully autonomous robots deployed across the retail and travel sectors.
BotsAndUs raises $2.6m in pre-seed funding and team doubles in size.
BotsAndUs enters the logistics and supply chain industry following customer demand.
BotsAndUs launch real-time warehouse robot.
Received $13m further seed funding.
BotsAndUs becomes Dexory.
Introduced DexoryView.
Raised $19m Series A funding.
Raised $80m Series B funding.
BotsAndUs is born out of passion for robotics and innovation.
First BotsAndUs fully autonomous robots deployed across the retail and travel sectors.
BotsAndUs raises $2.6m in pre-seed funding and team doubles in size.
BotsAndUs enters the logistics and supply chain industry following customer demand.
BotsAndUs launch real-time warehouse robot.
Received $13m further seed funding.
BotsAndUs becomes Dexory.
Introduced DexoryView.
Raised $19m Series A funding.
Raised $80m Series B funding.
"Our industry is undergoing a major transformation, with warehousing and logistics advancing rapidly through cutting-edge technologies that create new value at every step. At Dexory, we're at the forefront of this evolution, empowering businesses to succeed in the future of operations."
Andrei Danescu
CEO and Co-founder
Meet our leadership team
We’re here to make a meaningful difference with each action we take. Our culture demands high performance, but equally we cut through unnecessary barriers to sustain innovation and boost team morale.
Meet our management team, visionary innovators, leaders and passionate experts in their fields.
Andrei Danescu
CHIEF EXECUTIVE OFFICER & CO-FOUNDER
Andrei Danescu
CHIEF EXECUTIVE OFFICER & CO-FOUNDER
Andrei is an accomplished entrepreneur and a passionate engineer with a background in Systems Engineering and Autonomous Technology. He has been building robots since 2004 and is now constantly looking for opportunities to bring revolutionary autonomous robots to the world.
He co-founded a London-based tech company Dexory (previously BotsAndUs) that develops state-of-the-art robotics and AI solutions for logistics warehouses. Together with a team of experts, they are building a data gathering system that provides logistics businesses with unprecedented, real time access to their operations - enabling them to take control of their warehouses from the comfort of their desks.
Adrian Negoita
CHIEF TECHNOLOGY OFFICER & CO-FOUNDER
Adrian Negoita
CHIEF TECHNOLOGY OFFICER & CO-FOUNDER
Adrian has overall responsibility for the technology strategy for Dexory, using his extensive practical experience and academic knowledge in full-stack engineering (system architecture, programming, software/hardware) to bring the company’s vision to life. Working closely with the business side of the company to truly understand customer needs and expectations and transfer these into product features. He is responsible for the design, development and implementation of Dexory's robotics and AI solutions by combining hardware and software integration in one platform.
Adrian is an expert in all aspects of systems design, development and implementation. Previous experience includes leading development teams in multi-million-dollar internet and online related projects with companies like IBM, Endava, Digital Science, Just Eat.
Oana Jinga
CHIEF COMMERCIAL AND PRODUCT OFFICER & CO-FOUNDER
Oana Jinga
CHIEF COMMERCIAL AND PRODUCT OFFICER & CO-FOUNDER
Oana is CC&PO and co-founder of Dexory, a highly innovative service robotics and AI company based in Central London. With a background in leading strategic partnerships at Google and developing innovative products at Telefonica, her career touched on various areas of the tech world, having found a sweet spot in designing, developing and bringing robots to the logistics industry to drive significant business value across all warehouse processes. She is very passionate about educating the world on the benefits and ethics of robotics as well as the importance of building unbiased AI.
Kristen Shannon
CHIEF OPERATING OFFICER
Kristen Shannon
CHIEF OPERATING OFFICER
Kristen brings over a decade of expertise in strategy development, operational excellence and organisational scaling. Prior to joining Dexory, Kristen was the CEO and founder of Highliner, where she partnered with Jonathan Bullock (former COO of SoftBank) to support tech scaleups through periods of significant growth and change. At Highliner we worked with notable clients such as iProov, Cisco Meraki, Monzo and Sonantic (acquired by Spotify).
Throughout her career, Kristen has thrived in high-pressure environments, leading the recruitment of over 800 FTE annually and scaling operations for companies experiencing rapid growth. She previously served as COO of General System, a deep tech company in London, and has consulted for both high-growth startups and multinational tech companies. Kristen’s leadership continues to drive growth and operational excellence at Dexory.
Julian Ellis
DIRECTOR OF FINANCE AND INTERNAL OPERATIONS
Julian Ellis
DIRECTOR OF FINANCE AND INTERNAL OPERATIONS
Julian brings over fifteen years of finance and operations experience from across a number of industries including technology and multi-site FMCG. He is well adept at supporting businesses through intense periods of change ensuring that finance remains a true business partner at every stage of the growth journey.
Prior to joining Dexory, Julian served as Finance Director for a multi-site retailer, playing a lead role in the turnaround of the business to profitability and resulting sale to an industry buyer.
Jenna Cotton
HR DIRECTOR
Jenna Cotton
HR DIRECTOR
Jenna joined in August 2022 after working as Head of People in a previous startup for the last six years. CIPD qualified, Jenna brings a wide range of experience in leading companies from startup to scale up and beyond, including VC funding support, managing end to end talent initiatives and team through periods of high growth, as well as major change initiatives and leading DE&I strategies. She is also a champion for wellbeing and mental health in the workplace, in addition to being a mentor to others to create the right environment for a growth mindset culture.
Jackie Bibby
DIRECTOR OF MARKETING
Jackie Bibby
DIRECTOR OF MARKETING
With over eighteen years experience in marketing experience, Jackie joined in June 2022 as the first Director of Marketing to support the growth ambitions of the business, planning and execution of all the marketing and communications activities, including brand and image.
Prior to joining she spent over eight years at 3PL solutions provider Wincanton plc, heading up the Group’s marketing, external, financial and internal communications. Having worked her way up the marketing ladder, she has both client side and agency experience across traditional, digital marketing and lead generation.
Tatiana Kalinina
VP OF BUSINESS DEVELOPMENT
Tatiana Kalinina
VP OF BUSINESS DEVELOPMENT
Tatiana joined Dexory as VP Business Development bringing over 15 years commercial experience and has held several executive leadership positions with technology businesses from blue chip to startups. Having more recently taken THG Ingenuity through IPO, she holds strong experience in general management, go-to-market, monetisation strategy, international expansion and people functions.
Graduating from Oxford, she started her career journey in investment banking and has gone on to build strong global revenue functions for businesses across the technology sector from Adtech and Data SaaS to end-to-end eCommerce and logistics enablement.
She is passionate in driving innovation through technology, creating a more diverse representation by building truly international environments and a little adrenaline through winter sports!
Chris Coote
HEAD OF PRODUCT
Chris Coote
HEAD OF PRODUCT
Chris joined Dexory in October 2022 as the first Product hire. With nearly a decade of experience in product management and a career defined by new product development, he has honed his expertise in both conceptualising and executing innovative ideas. His comprehensive understanding of the entire product lifecycle, from inception to market launch, has allowed him to successfully deliver physical and digital products from ground zero.
Equipped with an MBA, Chris possesses a strong business acumen with a keen focus on strategic decision-making and formulation. Chris has made significant contributions to the fields of consumer robotics and IoT, and previously formed and executed a product digital transformation strategy that created a competitive advantage for products in the construction space, leveraging trends in digital twins.
Pedro Monteiro
DESIGN DIRECTOR
Pedro Monteiro
DESIGN DIRECTOR
Pedro joined as Design Director in September 2022, reaffirming Dexory’s commitment to strategically leverage design as a high-value generation tool across the whole organisation.
Prior to this, Pedro worked as Chief Creative & Strategy Officer at a globally renowned leader in the tattoo sector, where he led the strategic repositioning of the group through the implementation of in-house design-led innovation capabilities.
With a background in verticals including robotics, healthcare, consumer electronics, acoustics and retail, Pedro is responsible for overseeing all innovation and design aspects of our products and services, ensuring high-quality design across the board and driving design standardisation of all front-end touchpoints.
Matt MacLeod
VP OF SOFTWARE SYSTEMS
Matt MacLeod
VP OF SOFTWARE SYSTEMS
Matt oversees the development of all software projects delivered at the company, including our customer-facing data platform, our cutting edge warehouse analysis systems and our autonomous robotics platform.
Matt has been working as a software engineer with the founding team since the early stages of the company in 2014, and as the first engineering hire has worked to build a multidisciplinary team of experts with diverse backgrounds.
Prior to joining Dexory, Matt worked in a variety of technology and engineering leadership roles building user interfaces for many data-centric products in the scientific research industry.
Andy Curtis
HEAD OF CUSTOMER OPERATIONS
Andy Curtis
HEAD OF CUSTOMER OPERATIONS
Previously the Director of European Operations at Starship, Andy played a pivotal role in guiding the company’s journey from inception to becoming a major player in the autonomous robotic food and grocery delivery sector. With a background in logistics, he also spearheaded a transformative initiative at a prominent freight airport depot to optimise service efficiency and streamline processes amidst post-Brexit complexities.
Andy is a dynamic leader with expertise in launching go-to-market products that boost visibility and engagement, driving significant ROI. He excels in developing strategics and campaigns that support business growth and strong market positioning. WIth an analytical mindset, Andy specialises in enhancing operational efficiencies through agile, technology-driven reforms. His extensive experience across diverse sectors enables effective communication with global partners and stakeholders, fostering strong relationships and strategic buy-in. Andy leads multifunctional teams both onshore and offshore, focusing on unified service delivery and positive brand representation.
Andy Cook
HEAD OF PRODUCTION
Andy Cook
HEAD OF PRODUCTION
Andy joined Dexory in April 2024 to lead and optimise the production department. Andy brings over 30 years of Formula 1 experience to Dexory, working in high performance teams as a technician and working his way into management where he built and grew a number of departments, which all worked towards delivering the best product to the end user in a fast and efficient manner. Andy also mentored newly graduated team members enabling them to establish their careers and progress.
As well as gaining vast experience in industry, Andy is also a graduate from the Said Business School in Oxford where he studied Executive Leadership. This experience brings wider understanding and knowledge to his role as Head of Production, enhancing the ability to lead highly motivated, effective teams.
Andy is driven by a passion for engineering, achieving ‘right first time’ outputs and teamwork. Formula 1 is driven by fast-paced developments, high-tech components and excellence which are all aligned with Dexory’s strategy for growth and market expansion.
Trusted by industry leaders
Awards and recognition