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Applying automation in warehouses: Benefits and applications

In the landscape of the modern supply chain, innovation is key to staying competitive and efficient. One such innovation that has been making waves is the concept of a "digital twin." This approach has transformed how businesses manage their supply chains by providing a virtual replica of their physical operations. In this article, we will explore what a digital twin is, the benefits it offers within the supply chain, examine a real-life case study with the company oo, and delve into the profound impact of real-data on organisations.

Digital twin in supply chain: What is it?

A digital twin in the context of supply chain management is a virtual representation of a physical supply chain, including its products, processes, and assets. It employs a combination of technologies such as the Internet of Things (IoT), sensors, data analytics, and artificial intelligence to create a real-time mirror image of the physical world. This digital replica allows businesses to monitor, analyse, and optimise their supply chain operations with unparalleled precision.

What are digital twin's benefits in the supply chain?

The implementation of digital twins in supply chain management opens up a world of possibilities. Here are some of the key advantages:

Real-life example: How Huboo uses data-led robotics and AI technology to optimise their warehouse operations

Huboo, a UK-based e-commerce fulfilment company, serves as an illustrative example of the transformative power of digital twins in supply chain management. By implementing a digital twin system, Huboo gained real-time visibility into its warehouse operations. This allowed them to improve order accuracy, reduce processing times, and enhance overall operational efficiency. The result was not only a significant reduction in costs* but also an improved customer experience (+5 points in customer satisfaction), positioning Huboo as a leader in e-commerce fulfilment.

*Aligning with the optimisation programme, the costs have been reduced by 10% per year.

Paul Dodd, CTO and Co-founder of Huboo said, “During the pandemic, we clearly demonstrated the strength of our full-stack fulfilment solution at a time when the industry was facing severe challenges. Our unique hub model system has certainly made us stand out in our competitive industry. We are now expanding our service offering and continue our software development. Our engagement with Dexory and use of their robotics and AI is helping us optimise our system and deliver a better working environment.”

Impact of real-time data on organisations

The utilisation of real-time data through digital twins has a profound impact on organisations:

In the rapidly evolving world of supply chain management, the integration of digital twins represents a significant leap forward. These virtual representations of physical operations empower businesses with unprecedented visibility, efficiency, and decision-making capabilities. Through resolving space issues, optimising warehouse capacity, saving costs efficiently managing the workforce,... Digital twins are transforming supply chains for the better.

As organisations continue to harness the power of real-time data through digital twins, they are not only achieving continuous improvement but also gaining a deeper understanding of their operations. This, in turn, enables them to locate goods more efficiently, enhance delivery services, and navigate the complex landscape of modern supply chains confidently.

Learn more on the benefits of robotics and automation in the supply chain on

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This company has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement number 849938